Friday, November 28

Deep Water Prisoner: The Man Who Said "A Wife Should Be Like a Well" — On Marriage, Possession, and Escape



At 10:00 PM on Sunday, August 11, 2024, 44-year-old carpenter Ryan Borgwardt pushed his kayak into the pitch-black waters of Green Lake, one of Wisconsin's deepest lakes. That night marked the peak of the Perseid meteor shower.

At 10:36 PM, he texted his wife Emily: "Might have snuck out to the lake." Emily replied: "Would have been nice to know ahead of time. I was just wondering why you weren't home yet." After he apologized, Emily said: "Not surprised. I should be used to it by now. So many nights, it's late and I don't know where you are." He replied that he would improve their communication and mentioned seeing the pink aurora. Then he sent his final messages: "I love you... good night." "I'm about to come ashore."

He never came ashore.

The next morning at 5:12 AM, Emily woke up alone and desperately sent texts: "Where are you????" By this time, her husband had already executed a plan he had meticulously prepared for months: he capsized his kayak, threw his phone into the lake, paddled back to shore on a pre-positioned children's inflatable boat, retrieved a hidden electric bicycle, rode 66 miles overnight to Madison, boarded a bus to Detroit, crossed the Canadian border, flew to Paris, then transferred to Tbilisi, Georgia, to meet Katya, a Ukrainian woman he had been secretly dating online for eight months.

In the following days, this small town experienced one of the largest search and rescue operations in its history. Police conducted a 54-day search, deploying boats, sonar equipment, underwater drones, and cadaver dogs. Divers repeatedly descended into waters exceeding 200 feet deep. Volunteer Keith Cormican spent 28 days on the lake. The search operation cost over $35,000, but this figure cannot measure the true cost: hundreds of hours of volunteer time, and every day Emily and their three children spent in anguish and uncertainty.

Months later, when police contacted Ryan and eventually convinced him to return, he flew back to the United States on December 10, 2024, and was arrested at the airport. In the subsequent interrogation, sitting at the breakfast table with his eyes fixed on some middle distance, Ryan uttered a shocking statement:

"I believe a spouse should be like a well you can draw from. I wandered around and got thirsty."

He then attempted to shift responsibility onto Emily: "Honestly, the fact that I could pull this off to this extent shows just how uninterested she was in my daily work."

This statement is the key to understanding the entire story. What happens when a person views their spouse as "a well to draw from" rather than as a complete person? What kind of power relationship lies hidden behind this metaphor?

"Like a Well You Can Draw From"

Ryan Borgwardt's statement is not a casual metaphor but a condensed expression of a complete philosophy of relationships. He didn't say "a spouse should be like a spring" (springs flow forth actively), nor "a spouse should be like a river" (rivers flow and change). He said "like a well," and specifically emphasized "you can draw from."

A well is fixed. It is dug in one place and stays there forever. When a spouse is compared to a well, it means she should always be "there"—at home, in the marriage, in that designated position. Emily said: "Not surprised. I should be used to it by now. So many nights, it's late and I don't know where you are." She had been trained to be a well: no matter where he went, she remained in place, waiting.

A well is passive. A well doesn't actively provide water; you need to draw it. When Ryan says "I wandered around and got thirsty," the entire map of power relations has already been drawn in this simple expression. He is the active agent, the wanderer, the one who feels thirsty. The well is the discovered object, the resource to be used, the tool to satisfy others' needs.

Emily is not seen as someone who also "gets thirsty," who also needs nourishment. Ryan complains that Emily is "uninterested in his daily work," but he never mentions whether he's interested in Emily's inner world. This one-directedness is not personal negligence but the inherent logic of the "well" metaphor: wells don't need to be cared for; they only need to provide water.

A well provides resources but has no flow itself. Sociologist Arlie Russell Hochschild proposed the concept of "emotional labor" to describe that invisible, unacknowledged, often unpaid labor. When Ryan says "a spouse should be like a well you can draw from," he is expressing precisely this functionalized understanding of emotional labor: when I'm thirsty, you should have water; when I need it, you should provide; after I draw, you should automatically replenish. I don't need to consider whether the well itself is "thirsty," don't need to pay a price for drawing water.

A well needs to be possessed. A well belongs to someone, to a family. Ryan's fake death plan was so elaborate partly because he couldn't simply "leave." Divorce would mean acknowledging she has the right to leave, acknowledging that this ownership relationship can be terminated. But fake death? Fake death allows him to "release" this ownership while not having to acknowledge she was always free. Fake death lets him maintain moral superiority: he didn't abandon her; fate took him away.

A well must be deep enough to contain secrets. Starting in December 2023, he met Katya online. By April 2024, Ryan began seriously researching how to fake his death. For eight whole months, he lived a double life. Every Sunday, he went to church with Emily and their three children. Every evening, he came home and had dinner with his family. Then he would go upstairs, open his computer, and enter another world.

He expected Emily to be like a well: deep enough to contain these secrets without overflowing, deep enough that he could live at the well's mouth while the well could never see the darkness at the bottom, deep enough that even if occasional traces emerged, she would choose to believe in the surface calm. Psychologist Judith Herman points out that secrecy in intimate relationships creates a fundamental asymmetry. Those in the know hold power; those kept ignorant are in passive and vulnerable positions. When one party keeps major secrets, they actually deprive the other party of the ability to make informed choices.

But Ryan expected more than just ignorance of current secrets. Emily said: "So many nights, it's late and I don't know where you are." This wasn't one night's secret but a long-term pattern. She was trained to be a well that doesn't question. Each time she wanted to ask "where did you go" but held back, the well became a little deeper. Each time she felt lonely and neglected but said "not surprised, I should be used to it," the well became a little deeper.
Sociologist Silvia Federici proposed a radical view in Caliban and the Witch: defining care work as women's "natural" role and removing it from economic exchange is key to maintaining the existing system. The "well" metaphor accomplishes similar work. When we say "a wife should be like a well," we're actually saying: her supply is natural, requires no return, and will never run dry. But wells do run dry. People do get depleted. This is the most dangerous aspect of this metaphor: it conceals the real cost of emotional labor.

River and Well—The Map of Inequality

Ryan's self-description is full of fluidity: "I wandered around and got thirsty." This reveals a core binary opposition in the traditional gender system: males are granted fluidity, females are assigned fixedness.

Sociologist R.W. Connell points out that masculinity is defined through contrast with femininity. Masculinity is associated with external spaces: streets, battlefields, markets, seas. Males are expected to be mobile, adventurous, boundary-breaking. Femininity is associated with internal spaces: homes, wells, gardens. Females are expected to be fixed, reliable, boundary-maintaining.

When Ryan says "I wandered around," he is claiming a privilege—the freedom to move, the right to explore, the possibility of not being bound to a fixed location. And when he expects Emily to be like a well, he is demanding precisely the opposite: she must stay in place, become the fixed point he can return to.

French philosopher Simone de Beauvoir proposed the concepts of "immanence" and "transcendence." Males are constructed as subjects pursuing transcendence—exploring outward, creating, changing the world. Females are constructed as objects remaining in immanence—repeating, maintaining, guarding, serving others. The well metaphor perfectly embodies this immanence—it extends inward (depth) but never flows outward (breadth).
Consider Ryan's escape route. On the night of August 11, he rode approximately 70 miles to Madison, boarded a bus to Detroit, crossed the Canadian border, flew to Paris, then transferred to Georgia. This route spanned three continents and passed through at least six countries. He could: change his mind, change his identity, change locations, change relationships, change national environments, change linguistic environments.

This mobility is not something everyone can possess. It requires: economic resources, physical capability, social default permission (a 44-year-old man riding alone at night, crossing borders, won't arouse much suspicion), emotional freedom (able to focus on his own needs without worrying about the impact on children).

And Emily? What limits her mobility? Three children need care, a life network built over 22 years of marriage, economic dependence, social expectations (good mothers don't abandon their children), emotional responsibility. This isn't to say Emily was "trapped," but rather that Emily's choice space and Ryan's choice space are fundamentally unequal.

Green Lake and the Buoyancy of Truth

Green Lake is not just the physical setting of this case; it is itself a powerful symbol. Ryan chose one of Wisconsin's deepest lakes, with depths exceeding 200 feet. He researched "how deep a body needs to be to not float up." In choosing Green Lake, he chose this depth—deep enough to hide the truth forever.

But he was wrong. From the first day of his disappearance, Emily showed unusual persistence. She knew Ryan best—22 years of marriage. She knew his habits, personality, planning abilities. Her questions were specific: why was the kayak capsized but the tackle box still neatly placed inside? Why wasn't the life jacket worn?

The police indeed didn't give up. They searched continuously for 54 days, but more importantly, they began to notice some unusual things. Police discovered he had searched for how to change driver's licenses, how to clean digital footprints, and how to emigrate abroad before his disappearance. He also searched for the cost of living in Georgia. Financial records revealed that $375,000 life insurance policy. Police contacted the Canadian Border Services Agency, tracked his purchase of tickets to Paris, and ultimately traced him to his whereabouts in Georgia.

Volunteer Keith Cormican spent 28 days on the lake. He said the more they searched, the stranger it felt. When the truth finally came to light, Cormican's reaction was anger and a sense of betrayal: "We were there risking our lives, diving in waters over 200 feet deep. And he was enjoying his new life on another continent."

Green Lake became a symbol—not just the place where Ryan tried to hide the truth, but the place where truth ultimately surfaced. If we view Green Lake as a metaphor, it tells us: depth does not equal permanent concealment. Truth has buoyancy. Ryan researched how deep a body needs to be to not float up, but he overlooked one thing: truth is different from bodies. Bodies are pulled downward by gravity, but truth has an upward force.

The Logic of Possession

In the police interrogation, Ryan said: "Honestly, the fact that I could pull this off to this extent shows just how uninterested she was in my daily work."

This statement deserves careful analysis. Ryan admitted to fake death, deception, and betrayal, but immediately, he attributed the cause to Emily. This is a classic pattern of responsibility shifting: I did X, but that's because you didn't do Y.

The deeper problem is that Ryan's statement presupposes a premise: Emily has a responsibility to be interested in his daily work. This is not a mutual expectation but a one-way expectation. So, was Ryan interested in Emily's daily life? These questions are completely absent from Ryan's narrative.

Psychologist Evan Stark points out in Coercive Control that domestic violence is not just physical violence; more commonly, it's a continuous, systematic control: monitoring the other's actions, isolating their connections, controlling economic resources, devaluing their abilities, setting arbitrary rules and expectations.

Ryan's behavioral pattern fits this "coercive control." He "wandered around," and Emily didn't know where he was—but what about the reverse? Ryan knew where Emily was because Emily was where she should be: at home, with the children, waiting for him to return. This asymmetry is not just informational but about the right to monitor. Emily was trained not to question, not to challenge, not to demand information.

The core assumption of the logic of possession is: the spouse belongs to me. Not as a person with independent will, but as a possession. This sounds extreme, but in many intimate relationships, the logic of "possession" still exists in more covert forms. It manifests in language, in expectations, in reactions during crisis moments.

Ryan did something else before faking his death: he accumulated massive debt. When Emily's mother helped her daughter organize bills during Ryan's "disappearance," she discovered Ryan owed about $80,000 in credit card debt, about which Emily knew nothing. Some of these debts were taken in Emily's name or in their joint names, meaning even if Ryan "died," Emily would still bear the responsibility for repayment. Debt is not just a financial issue; it's also a control tool. Debt creates long-term obligations and constraints, ensuring that even if he "disappeared," she couldn't easily "flow."

Ryan's fake death plan is an extreme expression of the logic of possession. He couldn't simply leave because that would mean acknowledging Emily has the right to know, the right to choose, the right to refuse. Divorce requires Emily's participation, requires acknowledging this is a decision between two people. But fake death? Fake death allows him to unilaterally end the relationship while maintaining moral superiority. He didn't abandon her; he was taken by fate.

Fake death is the ultimate act of possession: I decide when this relationship ends, I decide how it ends, I even decide what kind of emotional response you should have. You don't need to know the truth, don't need to participate in decisions; you only need to accept the script I've written for you.

When Ryan finally returned to the United States and was arrested, the legal system mainly focused on harms that could be proven and quantified: how much public resources were spent, how much police power was wasted. But what about emotional harm? Emily experienced 54 days of uncertainty, pain, and fear, then anger and a sense of betrayal after discovering the truth. Three children lost trust in their father. How do you quantify these? How do you compensate?

Emily filed for an annulment rather than divorce. Annulment means declaring the marriage invalid from the beginning. Emily is asserting: this marriage was built on fraud. Ryan never truly committed to this relationship, never truly treated her as an equal partner, but always treated her as a well to draw from, as property to possess.

Annulment is a thorough rejection. It says: I don't just want to end this relationship; I want to declare it never truly existed. I don't just want to leave you; I want to erase all the ownership you once had over me.

Two Complete People

Why, in the 21st century, does the seemingly outdated notion that "a spouse should be like a well you can draw from" still exist?

First, many people who hold this notion haven't thoughtfully chosen it. They're simply repeating what they've heard, accepting the default script from culture. Sociologist Pierre Bourdieu proposed the concept of "habitus": patterns of thinking we internalize through long-term socialization. It's not a conscious choice but becomes something "natural," something "common sense."

But beyond cultural inertia, the "well" metaphor still has a market because it caters to some people's convenient expectations of marriage: "I'm chaotic, you need to be stable"; "I need, you need to have"; "I want freedom, you need to stay home"; "I change, you can't change"; "I'm fragile, you need to be strong."

These expectations are not necessarily malicious or conscious. But even if well-intentioned, even if unconscious, the structure of this metaphor itself is unequal.

In this metaphorical system, males and females are assigned complementary but unequal roles. On the surface, this complementarity might seem balanced: males provide fluidity and change, females provide stability and continuity. But the problem is that this division is not equal exchange but a zero-sum game. More importantly, these two roles are unequal in social value and power distribution. Fluidity, change, outward exploration—these are viewed as positive and valuable. Fixedness, stability, inward guarding—these are seen as taken for granted, not worthy of special recognition.

Gender studies scholar Judith Butler points out that gender is not an innate essence but something "performed" through repeated behaviors. The "well" and "river" metaphors are precisely such a performance script. Butler's important insight is: precisely because gender is performed, it can also be re-performed, can be subverted, can be changed. Emily's ultimate refusal to continue playing the "well" role is a subversion of this performance.

So what should a healthier intimate relationship look like? The answer is not simply reversing roles. The answer is also not completely eliminating elements of stability and flow. The real answer is: both parties should simultaneously be wells and rivers.

As wells: both can provide stability and support, both can be emotional resources for the other, both can be "there" when the other needs, both have depth—rich inner worlds.

As rivers: both can flow and grow, both can explore new possibilities, both can change and adapt, both can pursue their own directions and goals.

The key differences are: reciprocity (mutual nourishment rather than one-way extraction), fluidity (growing together rather than one fixed and one flowing), completeness (both can be complete people), autonomy (two independent individuals choosing to be together).

Sociologist Anthony Giddens points out that the characteristic of modern intimate relationships is the "pure relationship"—based on the emotional satisfaction both parties derive from the relationship itself. Pure relationships are equal, negotiable, and also terminable. Only when both parties have choice can choosing to be together truly mean something.

Psychologist John Gottman, through research on thousands of couples, found that successful long-term relationships require: bidirectionality of emotional responsiveness (both frequently "turn toward" rather than "turn away" from each other), continuous understanding and updating (constantly updating understanding of one's partner), shared meaning systems (co-creating meaning), constructive conflict handling (avoiding criticism, contempt, defensiveness, stonewalling).

Ryan's case teaches us this lesson: he expected Emily to be a stable well, always there to draw from. He expected he could be a free river, "wandering around," pursuing new possibilities. The reality is: Emily refused to continue being a well and filed for annulment, demanding sole custody of their three children; the community mobilized 54 days of rescue efforts; police tracked for months; three children lost trust in their father.

Green Lake County Sheriff Mark Podoll said: "You picked the wrong sheriff, the wrong department." But more fundamentally: Ryan chose the wrong metaphor. He thought marriage was a combination of a well and a river, thought he could unilaterally define the nature of the relationship, thought he could draw without reciprocating, thought he could escape without bearing consequences. But real intimate relationships require two complete people—capable of both stability and flow, both giving and receiving, both independence and connection, both commitment and growth.

The Dignity of the Well

On the night of August 11, 2024, Ryan Borgwardt sank into deep water of his own choosing—not just the physical depth of Green Lake, but the moral abyss of deception, betrayal, and evasion.

When we define women as wells, we deprive them of: the right to flow, the right to voice, the right to desire, the right to choose, the right to know.

Sociologist Sandra Lee Bartky wrote that the awakening of feminist consciousness is the realization that things presented as "normal" and "natural" are actually socially constructed and can be questioned and changed. Emily's awakening was the realization that "I should be used to it" is not a natural law, not her obligation as a wife, but a pattern that can be terminated.

When a man needs to fake his death to leave a marriage, the problem isn't that the well isn't deep enough, the water isn't clear enough, or the supply isn't abundant enough. The problem is that he never treated her as a complete person who flows, changes, and has her own desires and needs. What he wanted was Green Lake—deep, dark, able to swallow all traces, always there, always available for drawing, never questioning, never changing, never demanding reciprocity.

Emily woke up alone that morning. Her text "Where are you????" ultimately received an answer—not from him, but from her own choice. She chose to no longer wait, no longer accept, no longer be a well. She filed for annulment and demanded sole custody of their three children. She is no longer a waiting well but a river flowing forward.

A well can choose to dry up. More precisely, a well can choose to no longer be a well.
This choice is not just Emily's but the choice of all who are expected to be "wells." This choice is not easy. It means giving up the social recognition of being a "good wife," means facing economic uncertainty, means explaining complex and painful truths to children. But this choice is also liberation. Because people with dignity should all have the right to choose not to be wells.

Or better yet: we should establish a relationship model in which no one needs to be a well. In which both parties can be complete people—both stable and flowing, both giving and receiving, both independent and connected, both committed and growing. In which love is not one-way extraction but mutual nourishment; not possession and being possessed but choosing and being chosen; not a fixed point and a flowing river, but two rivers choosing to run parallel, converge, and flow together toward more expansive places in certain stretches.

Ryan Borgwardt's case left many losses that cannot be measured in days and dollars: a woman who slowly learned over 22 years to accept "not knowing where her husband is" as normal; three children who learned that a father can choose "death" rather than face responsibility; a community that learned to no longer easily trust surface calm.

But some things were also rediscovered: Emily discovered the power within herself to leave, the right to say "no," the ability to choose her own life. The community discovered the depth of caring for each other—54 days of rescue, 28 days of a volunteer on the lake, $35,000 in public investment—this is not weakness exploited by Ryan but proof of human brilliance.

All of us have the opportunity to rethink: what is a truly healthy intimate relationship? What is true love? What is true commitment?

The answer is not a deeper well, nor a freer river. The answer is two complete people, each seeing the other's completeness, choosing to flow together.

References

Hochschild, Arlie Russell. The Managed Heart: Commercialization of Human Feeling. University of California Press, 1983.
Hochschild, Arlie Russell. The Second Shift. Penguin, 1989.
Federici, Silvia. Revolution at Point Zero: Housework, Reproduction, and Feminist Struggle. PM Press, 2012.
Connell, R.W. Masculinities. University of California Press, 1995.
Beauvoir, Simone de. The Second Sex. Vintage, 1949/2011.
Giddens, Anthony. The Transformation of Intimacy. Stanford University Press, 1992.
Herman, Judith. Trauma and Recovery: The Aftermath of Violence. Basic Books, 1992.
Stark, Evan. Coercive Control: How Men Entrap Women in Personal Life. Oxford University Press, 2007.
Gottman, John M. The Science of Trust. Norton, 2011.
Butler, Judith. Gender Trouble: Feminism and the Subversion of Identity. Routledge, 1990.
Bartky, Sandra Lee. "Toward a Phenomenology of Feminist Consciousness." Social Theory and Practice 3.4 (1975): 425-439.
Bartky, Sandra Lee. "Foucault, Femininity, and the Modernization of Patriarchal Power." Feminism and Foucault: Reflections on Resistance (1988): 61-86.

Friday, November 21

Strangers or Companions (Part II): How to Make Understanding Possible


Part I: After Strangers, Light Ahead

That weekend in the park, fallen leaves rustled underfoot like time's whisper. Autumn sunlight filtered through branches, casting mottled light and shadow on them——just like human relationships, never black and white, but in the interplay of light and shadow, seeking each other.

Ella and her aunt walked side by side.

Their conversation seemed ordinary——talking about weather, children, recent TV dramas. But between those commonplace words, something was quietly changing, like the inaudible dripping of melting ice and snow, like a seed's first breath deep in the soil.

"You know what," her aunt suddenly stopped, looking at the lake ahead, "I've been thinking about what you said recently."

Ella's heartbeat quickened, but she didn't rush to respond. She had learned to wait. Just as she learned to wait for the sky to clear itself after a storm; after winter, to wait for spring to arrive on its own.

"I'm not saying I agree with your views," her aunt continued, her voice soft as if afraid to disturb something, "but I'm starting to wonder... why do you think this way."

The lake surface sparkled. Wind blew, ripples spreading in circles.

At this moment, Ella suddenly understood: Real dialogue doesn't begin with "I want to persuade you" but with "I want to understand you."

Just like this lake water, only when calm can it reflect the sky's appearance.

Since People Are So Difficult to Persuade, Can We Still Communicate?

This is a despairing question.

If our brains naturally build moats, if changing beliefs is as painful as tearing skin, if our identity determines our truth——then, is all communication destined to shatter outside high walls?

Are we only able to retreat to our own fortresses, talking to echoes within walls, treating each other as enemies to be conquered rather than companions to walk alongside?

But history whispers another story.

Humanity once firmly believed the earth was flat, then accepted it was round; once insisted the sun revolved around us, then understood the opposite truth; once held certain "self-evident truths" as sacred, then overthrew them.

These changes weren't overnight miracles. They were like river course changes, slow, winding, sometimes even reversing. But they eventually happened.

The question is not "can we persuade" but "what is persuasion."

Perhaps persuasion has never been about replacing your truth with mine, making your thoughts copies of mine, planting victory flags on thought battlefields.

Perhaps persuasion is simply making each other start listening——finding between our respective truths a path we can walk together, narrow, winding, but it exists.

And the first step on this path is not preparing sharper arguments but understanding how the human mind actually processes persuasion——not how it "should" but how it "actually" does.

Just as you can't shout at the deaf, can't show pictures to the blind, you can't pile central route evidence on someone walking the peripheral route.

True wisdom begins with understanding human nature. True persuasion begins with respecting the mind.

At the end of being strangers, the possibility of companionship awaits.

Part II: The Psychological Map of Persuasion: The Elaboration Likelihood Model (ELM)

Two Paths to the Heart's Door

In 1986, psychologists Richard Petty and John Cacioppo proposed a revolutionary model: the Elaboration Likelihood Model (ELM).

This model elegantly explains a puzzling phenomenon: why does the same message sometimes need powerful logical arguments, sometimes just a warm smile?

Imagine two scenarios:

Scenario One: You need to explain to someone about to buy an electric car why they should choose Brand A over Brand B. This person has done extensive research, this decision is important to her, she will invest great energy carefully weighing every detail. Battery range, charging speed, safety ratings, warranty policies——every piece of data will be carefully examined.

Scenario Two: You meet a stranger in an elevator, casually mentioning your electric car is quite good. The other person just politely nods, this topic is unimportant to her, she has neither motivation nor energy to think deeply about electric car merits.

Same "recommending electric cars," why completely different strategies needed?

The ELM model gives the answer: The human brain processes persuasive information through two routes——the Central Route and the Peripheral Route.

The Central Route: Rationality's Long March

When a person has:

  • Strong motivation: This issue is important to me
  • Sufficient ability: I have time and cognitive resources to think
  • Relevant information: This directly relates to my interests

The brain will activate central route processing.

At this time, people will:

  • Carefully examine argument logic
  • Evaluate evidence quality
  • Compare merits of different viewpoints
  • Actively seek loopholes and contradictions

This is rationality's long march. On this path, logic, data, and evidence are currency. Emotion and rhetoric may attract attention but cannot replace solid arguments.

More importantly, attitude changes formed through the central route are:

  • More lasting
  • More resistant to counterarguments
  • More predictive of behavior

This is why we say "deep persuasion"——it's not surface-level nodding but belief-level reconstruction.

The Peripheral Route: Intuition's Shortcut

But humans cannot think deeply about every piece of information. We receive thousands of messages daily; if all took the central route, the brain would collapse.

So when a person has:

  • Weak motivation: This isn't important to me
  • Insufficient ability: I don't have time / too tired / too complex
  • Irrelevant information: Doesn't relate to me

The brain takes the peripheral route.

At this time, people rely on:

  • Credibility cues: Does this person look professional?
  • Emotional responses: Does this make me feel good or bad?
  • Social proof: What do others think?
  • Heuristic judgment: Expensive = good; Expert says = correct

This is intuition's shortcut. On this path, evidence quality is less important than messenger charisma, logical rigor less effective than emotional resonance.

Attitude changes formed through the peripheral route are:

  • More temporary
  • Easily overturned by new information
  • Don't necessarily translate to behavior

But this doesn't mean it's unimportant. On the contrary, in most daily communication, the peripheral route dominates.

Therefore: "Stating Facts" Sometimes Doesn't Work, Must First Make Others Willing to Listen to Facts

Returning to Ella and her aunt's vaccine argument.

The authoritative medical research Ella presented——precise data, rigorous experimental design, large-sample statistical analysis——were all weapons prepared for the central route.

But her aunt was currently on the peripheral route:

  • Motivation: She already had clear views, didn't feel the need to change
  • Ability: Facing complex medical terminology, she felt cognitive overload
  • Emotion: Those studies made her feel questioned, criticized

In peripheral route mode, the aunt relied on these cues:

  • The person forwarding the article was a friend she trusted
  • Those "victim" stories aroused her emotional resonance
  • The narrative of "experts being bought off" matched her distrust of authority

Ella's mistake wasn't that her evidence wasn't good enough but that she tried to use central route weapons to attack someone on the peripheral route.

This is like showing beautiful charts to someone without glasses——it's not that the charts are bad, but they simply can't see clearly.

True persuasion begins with identifying which route the other person is currently on.

Then, either adapt to that route or create conditions for them to switch to another route.

And the latter——getting someone to switch from peripheral to central route——requires not more evidence but motivation.

How to stimulate motivation?

This leads to our next question: persuasion is not only information transmission but also relationship building.

Part III: Emotion and Posture: Persuasion Begins with Listening

The Questioning Socrates

Athens, 399 BCE.

Philosopher Socrates stood in court, accused of "corrupting youth's thinking." He didn't angrily rebut or produce a pile of evidence proving his innocence. Instead, he began asking questions.

"What is justice?" "What is virtue?" "How do we know what we know?"

He wasn't telling people answers but guiding them to think for themselves. This method was later called the "Socratic Method"——through questioning, letting others discover truth themselves.

More than two thousand years later, psychological research confirmed Socrates' wisdom: question-based persuasion is more effective than statement-based.

Why?

Because when you state a viewpoint, the other person's brain automatically activates defense mechanisms:

  • "He's trying to persuade me"
  • "I need to protect my position"
  • "Where's the flaw in what he's saying?"

But when you ask questions, the other person's brain enters a different mode:

  • "This is an interesting question"
  • "Let me think about how to answer"
  • "Maybe my thoughts need clearer expression"

Questioning turns the other person from defender to thinker.

Empathy First, Then Share: Understanding Before Expression

Chris Voss was the FBI's chief international hostage negotiator. In his book Never Split the Difference, he shares a core insight:

The goal of negotiation is not to persuade the other person you're right but to make them feel understood.

In one hostage kidnapping case, the kidnapper was emotionally agitated, insisting on killing the hostage. Voss didn't try to persuade him with logic but said:

"It sounds like you feel very angry and betrayed."

With one simple sentence, the situation transformed. The kidnapper began pouring out his feelings because he felt someone was listening, someone was understanding.

This is "Tactical Empathy"——not to manipulate but to establish real connection.

Psychologist Carl Rogers proposed "person-centered" therapy, the core being unconditional positive regard. When a person feels completely accepted and understood, their defense mechanisms naturally lower, and they become more open to examining their beliefs.

Let's reimagine the dialogue between Ella and her aunt:

Version One (Failed Version): Aunt: "These vaccines have problems, too many children get sick after vaccination." Ella: "That's coincidence! Research shows vaccines are safe!" Aunt: "Those studies are all manipulated!"

Version Two (More Effective Version): Aunt: "These vaccines have problems, too many children get sick after vaccination." Ella: "I can understand your worry. When you hear these stories, you must be very afraid." Aunt: "Yes... I just don't want to take risks." Ella: "As a parent, protecting children is the most important thing. You want to make the best choice." Aunt: "Right, but I don't know whom to trust." Ella: "This is really difficult. With so much different information... how do you judge which information is trustworthy?"

Notice the transformation in the second version:

  • Ella didn't immediately refute
  • She first confirmed aunt's emotions
  • She posed questions rather than statements
  • She invited aunt to think about her own judgment criteria

This is not abandoning truth but paving the way for truth.

"Winning Over" Is Less Than "Inviting"

The traditional concept of persuasion is a competitive model: I have my view, you have yours, let's debate and see who wins.

But truly effective persuasion is a cooperative model: we're all seeking truth, let's explore together.

Susan and Peter Glaser propose a paradox in Be Quiet, Be Heard: the less you say, the more others listen.

Not because silence has magic but because when you stop talking, you create a space——a space for others to think, question, explore.

Imagine two postures:

Posture One: Conqueror "I know the answer, let me tell you." "You're wrong, let me correct you." "Listen to me, I have evidence."

Posture Two: Fellow Traveler "This issue is complex, I'm also thinking." "My understanding may be incomplete, what do you think?" "I found some interesting information, want to hear your thoughts."

The conqueror wants to win over the other. The fellow traveler wants to invite the other.

The former provokes resistance. The latter provokes curiosity.

Martin Buber in I and Thou distinguished two relationship modes:

  • I-It: Treating the other as an object to be changed
  • I-Thou: Treating the other as an equal subject

When you treat persuasion as an "I-It" relationship, you get compliance or resistance. When you treat persuasion as an "I-Thou" relationship, you get dialogue and growth.

Where Ella ultimately succeeded wasn't in persuading her aunt vaccines are safe but in making her aunt feel: "This person truly cares about me, not just wants to prove she's right."

On that foundation, everything becomes possible.

Part IV: Stories and Narrative Persuasion: Where Data Cannot Reach the Heart

Data Changes Minds, Stories Change Hearts

Let me show you two passages:

Passage A: "According to World Health Organization data, approximately 2.7 million people die annually from air pollution worldwide. Research shows that for every 10 micrograms per cubic meter increase in PM2.5, cardiovascular disease mortality increases by 11%, respiratory disease mortality by 13%."

Passage B: "Grandma Li is seventy-three years old. Every morning, she opens her window only to find gray haze outside. Her little granddaughter has asthma, the doctor says it's an air quality problem. Now, every time she takes her granddaughter out, she must first check the air quality index; above 150, she doesn't dare go out. She says: 'I've seen blue skies and white clouds in my lifetime, but I fear my granddaughter's generation will think the sky should be gray.'"

Which passage makes you want to change more?

Data tells us facts. Stories make us feel facts.

This is not accidental. This is how the brain works.

Transportation Theory: How Stories Hijack the Brain

Psychologists Melanie Green and Timothy Brock proposed "Transportation Theory": when we immerse in a story, we are "transported" to the story's world, temporarily setting aside critical thinking.

In that world:

  • We empathize with characters
  • We experience their emotions
  • We see the world from their perspective

And when the story ends and we return to reality, we're no longer entirely our former selves.

Why?

Because good stories don't tell us "what to believe" but let us experience "what it would feel like to believe this."

In experience, defense mechanisms lower. In experience, cognitive biases weaken. In experience, new possibilities open up.

Jonathan Gottschall in The Storytelling Animal points out: humans are storytelling animals. We understand the world through stories, transmit values through stories, construct identity through stories.

Statistics say: "2.7 million people die from air pollution annually." Brain responds: "2.7 million is a large number."

Story says: "Grandma Li fears her granddaughter will think the sky should be gray." Brain responds: "I can imagine that helplessness. If it were my child..."

In the first case, we're processing information. In the second case, we're processing experience.

Experience changes people; information only informs people.

Case Study: Using Real People's Experiences to Trigger "Identification"

2008, U.S. presidential campaign.

Obama didn't say "we need healthcare reform because 47 million Americans lack insurance." He told a story:

"I remember my mother lying in her hospital bed, not worried about whether cancer would take her life but worried about whether medical costs would destroy our entire family. A dying woman, spending her last days fighting paperwork with insurance companies."

What did this story do?

It turned numbers (47 million) into faces (Obama's mother). It turned a policy issue into a human dilemma. It turned abstract "healthcare system failure" into concrete "a mother's suffering."

Most importantly, it let the audience identify.

You might never have lacked insurance. But you can understand the pain of losing a mother. You can imagine the absurdity of dealing with paperwork at life's end.

The story isn't persuading you to support healthcare reform. The story is inviting you to see healthcare reform from a different angle.

And from that angle, healthcare reform is no longer a "liberal political agenda" but a "fundamental question about human dignity."

Letting Others Rethink Within Safe Emotional Distance

Here's a subtle but crucial point: stories provide safe emotional distance.

When Ella directly tells her aunt "you're wrong, vaccines are safe," the aunt will instinctively defend because this is a direct attack on her.

But if Ella says:

"I recently read a story. There was a mother who was also very skeptical about vaccines. After her child got vaccinated and developed a fever, she was very afraid, feeling she made the wrong decision. But later she learned that fever is actually a signal of the immune system working..."

Now, the aunt isn't defending her own views but observing "another mother's" story.

In that safe distance, she can:

  • Think without defensiveness
  • See different perspectives
  • Imagine different possibilities

Then, perhaps at some moment, she'll think: "That mother's worries are just like mine..."

This is the power of stories——they don't force change, they invite resonance.

Aristotle said in Rhetoric long ago: persuasion has three pillars——Logic (Logos), Emotion (Pathos), Credibility (Ethos).

Modern persuasion research confirms:

  • Pure logical persuasion only works on a few (those on the central route)
  • Emotional persuasion can reach a broader audience
  • But the combination of emotion + logic + narrative is most powerful

Stories are the perfect carrier of all three:

  • They contain logic (plot causality)
  • They convey emotion (character experience)
  • They establish credibility (authenticity and resonance)

This is why humans have always used stories to transmit wisdom since ancient times. Not because we're not smart enough to understand abstract concepts. But because stories are the shortest path to the heart.

The mind can refute arguments, but the heart finds it hard to refuse resonance.

Part V: Strategy and Ethics: The Boundaries of Persuasion

Persuasion or Manipulation?

So far, we've discussed many "techniques" of persuasion:

  • Identifying the other's processing route
  • Using questions rather than statements
  • Empathy first, then sharing
  • Using stories rather than data

But a question always hangs in the air: where is the boundary between these "techniques" and "manipulation"?

When we say "tactical empathy," are we truly understanding the other, or pretending to understand to achieve a goal? When we tell a carefully designed story, are we sharing real experience or emotionally manipulating?

This is not an easily answered question.

When Chris Voss uses techniques in FBI negotiations and uses them in business negotiations, is the nature the same? Politicians using stories to win votes and teachers using stories to inspire students——is there an essential difference?

Let's be honest: persuasion techniques themselves are neutral; the key lies in intention and outcome.

Three Ethical Standards for Persuasion

Philosopher Jürgen Habermas in The Theory of Communicative Action proposed the concept of "ideal speech situation."

True communication should satisfy:

  • Truthfulness: The speaker believes what they say is true
  • Sincerity: The speaker's intention is honest
  • Legitimacy: The content of speech conforms to mutually recognized norms

Based on this, we can propose three ethical standards for persuasion:

Standard One: Do you believe what you're saying?

If you recommend a viewpoint to others that you don't believe in yourself, that's not persuasion, it's deception.

When Ella explains vaccine safety to her aunt, it's because she genuinely believes this evidence. If she herself had doubts about vaccines but cited research to "win the argument," that would cross the ethical boundary.

Standard Two: Do you respect the other's autonomy?

If your goal is to make the other act according to your will, regardless of whether this serves their best interests, that's not persuasion, it's manipulation.

True persuasion respects the other's right to say "no." When Ella shares information, she must accept that her aunt may still disagree.

Standard Three: Are you willing to be treated the same way?

If the method you use is one you wouldn't want others to use on you, it's worth reexamining.

This is Kant's "Categorical Imperative": only do what you'd be willing to become a universal law.

Not Manipulation, But Co-Thinking

True persuasion is not making others think like you. True persuasion is letting both parties think more clearly.

Think of Socratic dialogue. His goal wasn't to lead dialogue partners to some predetermined conclusion but to help both parties examine their beliefs more deeply through questioning.

Sometimes, after a truly real dialogue:

  • You changed the other's mind
  • The other changed your mind
  • You both changed, both views became more nuanced and deeper
  • Neither changed basic positions but understood the other's position

All these outcomes are successful dialogues.

Failed dialogue has only one form: both sides become more entrenched in original positions, with less understanding of each other.

So when we say "persuasion," perhaps what we really mean is: co-thinking.

Not "I" persuading "you." But "we" exploring this question together.

In this framework:

  • Questioning is not manipulation technique but genuine curiosity
  • Empathy is not tactics but real understanding
  • Stories are not emotional manipulation but sharing of experience

A Case Study: The Negotiation Expert's Ethical Dilemma

Chris Voss tells a story in his book.

He received a call——a company CEO wanted to hire him to "persuade" employees to accept pay cuts. Voss asked a question: "If I were those employees, after understanding all the information, would a pay cut really serve my best interests?"

The CEO fell silent.

Voss declined the job. He said: "I can help you better communicate why pay cuts are necessary, but I cannot help you manipulate employees into accepting a decision not in their interests."

This is the difference between persuasion and manipulation:

  • Persuasion is helping others make better decisions based on more complete information
  • Manipulation is making others make decisions not in their interests but in yours

The True Communicator

Martin Buber said: True dialogue is not two people taking turns talking but two people together creating a third thing——an understanding neither possessed before.

True communicators are:

  • Not the most skilled at persuading
  • Not those who win the most arguments
  • Not those who change the most minds

True communicators are those who make dialogue possible.

They are those who:

  • In quarrels, propose a pause and say "let's start over"
  • In deadlock, ask "what is our real disagreement"
  • When emotions run high, say "I can feel this is important to you"

Those who create space for truth to have a chance to emerge.

What Ella ultimately became was not someone who successfully persuaded her aunt. But someone who made dialogue possible.

In that dialogue space, seeds have a chance to sprout.

Part VI: Conclusion: Making Understanding Possible

An Imperfect Dialogue

Three months later, autumn deepened another layer.

Ella's aunt called, her voice carrying uncertain hesitation.

"I saw another article," the aunt said, "a mother shared her child's experience after vaccination. She was also very worried at first, but later... I don't know why, I feel her story is different from what I saw before."

Ella didn't immediately respond. She learned not to rush.

"I'm not saying I've completely changed my mind," the aunt continued, "but I think... maybe I should read the research you mentioned. Not because you told me to read it, but because I want to understand for myself."

Ella's eyes warmed slightly.

This is it. This is the moment seeds begin to sprout.

Not because she found better arguments. Not because she won the debate. But because in that safe space she created, her aunt felt: I can think without being attacked. I can doubt without being belittled. I can change without admitting I was stupid before.

This is the soil of understanding.

Not "I was wrong, you were right."

But "I'm willing to see, I'm willing to listen, I'm willing to think again."

When "Persuasion" Becomes "Understanding"

That winter, Ella received a call from her aunt.

"I decided to let the child get vaccinated," the aunt said, her voice calm.

Ella's hand gripping the phone trembled slightly.

"But not because you persuaded me," the aunt quickly added, "it's because... I read many things myself, talked to some parents, also consulted doctors. In the end, I thought it through myself."

"I know," Ella softly said.

"You know what?" the aunt's voice was a bit emotional, "the most important thing is, you didn't make me feel stupid. You didn't make me feel my worries were ridiculous. You let me feel... my concerns were valid, it's just that I needed more information to make a better decision."

"That's what truly allowed me to open up," the aunt said, "not the data, but your attitude."

The snow outside the window fell silently, like gentle whispers.

Ella understood.

Persuasion was never about data defeating data, logic conquering logic.

Persuasion is about letting the other feel safe enough to let go of defenses, warm enough to open their heart, respected enough to change their mind without feeling they're denying themselves.

This is not giving up on truth. This is finding a path for truth to reach——not through bombardment of fortresses but through gentle nurture of seeds, not through forceful breakthrough but through patient companionship, not through conquest of enemies but through invitation to fellow travelers.

Not Victory, But Companionship

Many years later, Ella recalled that year's experience and realized one thing:

The most important lesson she learned was not how to persuade others.

But how to companion others.

Persuasion implies a power relationship——one side right, one side wrong; one side knows, one side ignorant; one side needs to change the other.

But companionship is another kind of relationship——not teacher and student's hierarchy, not wise and foolish's difference, but two travelers equally groping in darkness, mutually illuminating each other's paths, mutually warming each other's hearts.

When Ella no longer tried to "educate" her aunt but invited her aunt to "look at this question together," when she no longer stood at the height of "I know the answer" but admitted "this question is complex, I'm also learning."

At that moment, the relationship between her and her aunt underwent a qualitative change:

From confrontation to cooperation. From debate to dialogue. From strangers to companions.

This doesn't mean they'll ultimately have the same conclusion. But it means they can maintain connection despite different conclusions.

Perhaps this is the best gift we can give this torn world——

Not making everyone think the same, but letting people with different thoughts still dialogue.

Not eliminating disagreements but preventing disagreements from causing fractures.

Not forcing consensus but creating the possibility of understanding.

In this uncertain era, perhaps the bravest thing we can do is not insisting on our own correctness but guarding the space for dialogue.

Seeds Are Growing

Half a year later.

Spring came, all things revived.

Ella's aunt called, her voice relaxed: "I decided to let the child get vaccinated."

"You persuaded me," the aunt said.

"No," Ella softly said, her eyes misting, "you figured it out yourself."

Silence on the other end of the line.

Then the aunt laughed, that laughter carrying relief and emotion: "Maybe. But if you hadn't been so patient listening to me, if you hadn't been willing to understand my worries, if the way you shared information didn't make me feel respected rather than lectured..."

"I don't think I would have started truly thinking about this question."

"So," the aunt's voice became softer, "thank you for not giving up on me. Thank you for always being there."

Ella looked out the window.

New buds appeared on tree branches, tender green, shining with hope's light in the sunlight.

She thought of a year ago that Thanksgiving——that tense argument, that door-slamming anger, that despair of "we'll never understand each other."

Now she understood:

Communication has never been instant magic. Understanding has never been overnight miracle. Change has never been a command that can be imposed.

They all need time——like seeds need time to sprout, like rivers need time to change course, like hearts need time to open.

They all need patience——the patience that doesn't give up, the patience that doesn't force, the patience that believes in possibility.

They all need trust——trust in the other, trust in the process, trust that truth will eventually emerge.

Most importantly, they need you to be willing to be there always——not as conqueror, not as instructor, but as companion.

Outside the window, the seed Ella once planted had broken through the soil, growing into a small green sprout.

It's still fragile, needs sunlight, needs rain, needs time, needs care.

But it's alive. It's growing.

That's enough.

Epilogue: To Every You

If you're reading this article, perhaps you also have an "aunt."

Maybe your parents, firmly believing things you consider absurd. Maybe your friends, choosing a path you completely cannot understand. Maybe your colleagues, holding political positions incompatible with yours. Maybe your partner, completely opposite to you on an important issue.

You want to persuade them. You've presented all the evidence. You've explained all the reasoning. You almost want to shake their shoulders and shout: "Why don't you understand?!"

But they remain unmoved.

That wall still exists, those differences still deep, that loneliness of "we live in two worlds" still real.

Now, perhaps you can try another way——

Not pushing that wall harder, but stopping, sitting beside the wall, asking: "On the other side of the wall, what scenery do you see?"

Not to persuade, but to understand. Not to conquer, but to connect. Not to win, but to accompany.

Ask them: "Why do you think this way?"——genuinely ask, ask without judgment, like a truly curious child, not a debater waiting for counterattack opportunity.

Listen to them, truly listen——listen to the fear behind their words, listen to the values behind their positions, listen to the pain and hope behind their stubbornness.

Share your stories, not as weapons but as bridges——not "you're wrong, let me tell you the truth," but "this is my experience, I want you to know."

Then, the hardest part——

Give time. Give space. Give possibility.

You cannot force a seed to sprout. You cannot pull a flower to make it bloom. You cannot push a river to make it change course.

But you can: provide sunlight, provide water, provide fertile soil, then wait.

Maybe it will sprout, maybe not. Maybe it will grow into what you expect, maybe completely different. Maybe you'll ultimately reach agreement, maybe forever parallel.

But at least——

At least, you didn't poison that seed with herbicide. At least, you maintained dialogue's possibility. At least, you're still on the same road, even if different paces, even if different directions. At least, in this increasingly torn world, you guarded a connection.

Because ultimately, making understanding possible is more important than winning arguments.

Because ultimately, maintaining connection is more precious than proving correctness.

Because ultimately, we are all companions——in this complex and contradictory world, groping together in darkness, seeking light together, walking together toward that place called "understanding."

Sunlight is just right. Spring breeze is gentle. The road is still long, but we're not walking alone.

At the end of being strangers, companionship begins. At persuasion's endpoint, understanding sprouts. In the wall's cracks, light slowly seeps in.

Because of understanding, I see the fear behind your beliefs, I see the pain behind your stubbornness, I see the tenderness behind your resistance, I see you——not a wrong viewpoint that needs correction, but a person like me, groping for light in darkness.

Take it slow, walk together. Seeds will sprout. Between people, connections will eventually be found.

Not because we were all right. But because we're all willing, on this road called "understanding," to be each other's companions.


References

Psychology and Cognitive Science

  1. Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. Advances in Experimental Social Psychology, 19, 123-205.

  2. Green, M. C., & Brock, T. C. (2000). The role of transportation in the persuasiveness of public narratives. Journal of Personality and Social Psychology, 79(5), 701-721.

  3. Rogers, C. R. (1951). Client-centered therapy: Its current practice, implications, and theory. Houghton Mifflin.

Negotiation and Communication

  1. Voss, C., & Raz, T. (2016). Never split the difference: Negotiating as if your life depended on it. Harper Business.

  2. Glaser, S., & Glaser, P. (2006). Be quiet, be heard: The paradox of persuasion. Communication Press.

Philosophy

  1. Buber, M. (1923/1970). I and thou (W. Kaufmann, Trans.). Charles Scribner's Sons.

  2. Habermas, J. (1984). The theory of communicative action (T. McCarthy, Trans.). Beacon Press.

  3. Aristotle. (4th century BCE/1991). On rhetoric: A theory of civic discourse (G. A. Kennedy, Trans.). Oxford University Press.

  4. Kant, I. (1785/1993). Grounding for the metaphysics of morals (J. W. Ellington, Trans.). Hackett Publishing Company.

Narrative and Storytelling

  1. Gottschall, J. (2012). The storytelling animal: How stories make us human. Houghton Mifflin Harcourt.

Historical Figures and Methods

  1. Socrates (399 BCE). Socratic Method as documented in Plato's dialogues.

Monday, November 17

Strangers or Companions (Part I): Why Humans Are So Difficult to Persuade

 



Prologue: Where Is the Truth?

Late at night, Ella's phone vibrated again. In the family chat group, her aunt had forwarded an article about vaccine dangers, with the caption: "Did you see this? Too many children have problems after vaccination! Everyone must be vigilant!"

Ella took a deep breath and clicked on the authoritative medical research report she had specially prepared——detailed data, rigorous logic. She took screenshots and sent them to the group, @-ing her aunt: "Auntie, this is the latest large-scale study. The data shows that vaccines are safe and effective."

Ten minutes later, her aunt replied: "These so-called experts have all been bought off by interest groups."

Ella was stunned. Not because of her aunt's stubbornness——she was already accustomed to that——but because she suddenly realized: in this era of information explosion, we have unprecedented ability to access the truth, yet we also live in our own truths more than ever before.

This is not an isolated case. On social media, debates about climate change, genetically modified foods, and education policy are staged every day. Everyone holds "facts," everyone has "evidence and reason," but no one is persuaded. Debate is not a bridge to consensus, but an expressway to division.

This forces us to face an unsettling question: why do we remain stubborn even when the facts are right in front of us? Is there a problem with logic, or does human nature inherently resist change?

Perhaps the answer to this question is more complex——and more disturbing——than we imagine. Because what truly prevents us from accepting the truth is not a lack of intelligence, but precisely the rationality we pride ourselves on as our weapon.

The Cognitive Level: How Rationality Becomes an Accomplice of Bias

Confirmation Bias: The Cycle of Self-Proof

In his late-night study, Thomas rubbed his tired eyes while searching for information online. As an experienced engineer, he considered himself a rational person. But at this moment, he found himself only clicking on links that supported his views, quickly skimming past opposing voices——even when those opposing opinions came from authoritative journals. He knew what he was doing, but couldn't stop. Evidence that aligned with his expectations was like sweet temptation, making him feel reassured and correct.

This experience is not unique to Thomas. Every one of us lives in this paradox: self-proclaimed rational beings, yet often prisoners of irrational thinking.

In 1943, psychologists discovered a disturbing phenomenon: once people form an opinion, they unconsciously seek evidence that supports it while ignoring information that contradicts it. This tendency was named "confirmation bias."

In Nickerson's classic study, confirmation bias was described as "the tendency to favor existing beliefs, expectations, or hypotheses when seeking or interpreting evidence." We are not impartial seekers of truth, but more like lawyers carefully screening evidence, only to prove our predetermined conclusions.

This bias has deep evolutionary roots. When our ancestors on the savannah heard rustling in the grass, if they immediately assumed a predator and fled, even if nine out of ten times it was a false alarm, their survival probability was far higher than those who optimistically thought "it's just the wind." Suspicion and confirmation were once life-saving tools in evolutionary history.

However, in modern society, this mechanism often backfires. Social media algorithms reinforce our existing views, wrapping us in comfortable echo chambers. We like content we agree with, block dissenting voices, and sink deeper into the cycle of self-confirmation.

Even more puzzling is that even when faced with solid counter-evidence, people still find it difficult to abandon false beliefs.

Belief Perseverance: When Errors Become Part of Self

In their 2023 study, Siebert and colleagues revealed a stunning fact: even when false information is explicitly retracted, 68.5% of people still persist in views formed based on that false information. Just like Thomas, who knows certain information sources are unreliable, yet still finds it difficult to shake his inner certainty.

Why is this? Because our beliefs are not merely information storage in the mind, but components of self-identity. Abandoning a belief, especially those we have publicly expressed and argued for, is like denying a part of ourselves.

Philosopher William James once said: "When a person finds himself compelled to abandon a proposition he once firmly believed in, the pain in this process is no less than physical pain." We would rather maintain a false belief than endure the psychological pain brought by cognitive dissonance.

How Rationality Becomes an Accomplice of Bias

Most ironically, our rational abilities, far from correcting these biases, often become their accomplices.

When we receive information that conflicts with existing beliefs, the brain doesn't simply accept or reject it. Instead, it activates a sophisticated defense mechanism: questioning the credibility of counter-evidence, finding loopholes in explanations, mobilizing all cognitive resources to maintain the original view. The smarter we are, the more we can build solid logical fortresses for our biases.

This is why highly intelligent people can also fall into superstition and conspiracy theories——they just use more complex reasoning to defend their biases.

In their 2020 study, Mischel and Peters found that confirmation bias exists not only in advanced reasoning but also in basic perception and confidence judgments. Even in simple visual judgment tasks, once people make an initial decision, subsequent perceptual systems will bias toward finding evidence supporting that decision. This bias even appears in macaques and rats, suggesting it may be a core feature of brain information processing, rather than a failure of rationality.

From "Anti-Vaccine" to Political Stances: Facts Don't Change Beliefs, Beliefs Filter Facts

Returning to the argument between Ella and her aunt. Her aunt believes vaccines are harmful not because she lacks information——quite the contrary, she has a large amount of "evidence." This evidence comes from bloggers she trusts, articles forwarded countless times, and parents who claim "children showed abnormalities after vaccination."

When Ella presented authoritative medical research, what did her aunt's brain do? She didn't objectively evaluate the data but immediately activated defense mechanisms: These experts were paid off; this study's sample size isn't large enough; there must be something hidden behind those numbers.

Psychologists have found that when evaluating evidence, people give higher weight to information supporting existing beliefs while tending to question the credibility of opposing evidence or simply ignore it. This is not deliberate deception but the automatic operation of the cognitive system.

In the political arena, this phenomenon is even more pronounced. The same economic data can be interpreted by conservatives as "the success of market liberalization" and by progressives as "the widening of wealth gaps." Studies show that when people encounter information conflicting with existing attitudes, they not only don't change their positions but become more firmly entrenched in their original views——this is called the "backfire effect."

Truth is no longer a conclusion reached through logical deduction but an endpoint predetermined by belief. We are not searching for truth, but seeking proof of what we already believe.

The Possibility of Breaking Bias?

Faced with such deep-rooted cognitive biases, are we helpless?

Research brings a glimmer of hope. After comparing three methods of correcting belief perseverance bias: "counterstatement" (directly providing arguments for opposing viewpoints) proved most effective, better than simply asking people to think for themselves at breaking bias. While "awareness training" (teaching people to recognize belief perseverance bias itself) was slightly less effective, it has broad application value because of its ease of implementation.

This means that while we cannot completely escape cognitive biases, through specific mental training and external intervention, we can reduce their impact to some extent.

But the key question is: are we willing to accept such training? Or will our pride tell us: "Others need to correct their biases, but I don't"?

The Emotional Level: Persuasion Means "Self Being Questioned"

When Beliefs Become Part of Self

In 1956, social psychologist Leon Festinger recorded a thought-provoking story: a religious group's leader prophesied that the world would be destroyed by flood on a specific date, and only believers would be saved by aliens. Believers quit their jobs and abandoned their possessions for this, devoutly waiting.

The prophesied date passed, and no flood occurred.

However, surprisingly, these believers' loyalty to the leader not only didn't decrease but increased. They explained: it was precisely because of their devout prayers that God withdrew the punishment.

Festinger explained this phenomenon with "cognitive dissonance" theory——when facts severely conflict with beliefs, people won't easily abandon their beliefs but instead double down, because admitting error means the entire worldview collapses. This is not simple stubbornness but emotional self-protection.

When a person says "I was wrong," they are not merely correcting a cognitive error but undertaking an emotional adventure——risking the admission that the worldview that constructed their self-cognition was actually built on quicksand.

The Emotional Cost of Cognitive Consistency

Indiana University professor Leah Savion, in "Clinging to Discredited Beliefs: The Larger Cognitive Story," points out that our brains naturally pursue cognitive consistency. This pursuit is not only a cognitive labor-saving strategy but also an emotional survival mechanism.

The "pet theories" we develop——worldviews formed based on personal experience——become our maps for navigating this complex world. Questioning these theories is like questioning our own navigation abilities.

Savion proposed a sophisticated model: our cognitive mechanisms are governed by principles of economy and balance. To efficiently process massive amounts of information, the brain has developed various heuristic thinking and cognitive shortcuts. These mechanisms are extremely effective in daily life but also bring inevitable side effects——belief fixation.

When we encounter evidence conflicting with existing beliefs, emotional discomfort triggers a subtle defense mechanism: distorting information, devaluing it, or limiting its validity to specific contexts.

Why Is "I Was Wrong" So Difficult?

Modern neuroscience research provides new perspectives for understanding this phenomenon. A 2016 study published in Scientific Reports, a Nature journal, found that when people process information conflicting with their beliefs, brain regions associated with physical pain are activated.

This means cognitive dissonance is not just psychological discomfort——it has a real physiological basis. The brain regions activated when admitting error partially overlap with those active when the body is injured. This perhaps explains why we feel such genuine pain when proven wrong. Our brain seems to be warning us in the most primitive way: a threatened belief equals a threatened survival.

Another interesting study from PMC 2016 explored the role of "self-concept" in belief maintenance. The research found that those who view intelligence as a fixed trait find it harder to accept criticism and admit errors, because for them, making mistakes means "I'm stupid"; while those who view intelligence as a developable trait are more likely to see errors as learning opportunities.

This indicates that our understanding of "self" profoundly affects our ability to accept new information.

The Emotional Ecosystem of Beliefs

Professor Savion views belief perseverance as part of a cognitive ecosystem, not a defect that needs to be eradicated. She believes these "stubborn" beliefs exist because they serve important psychological functions——maintaining a sense of control, providing a coherent worldview, protecting a fragile self.

From this perspective, attempting to change a person's beliefs is like attempting to change an ecosystem's balance. Simply providing more factual evidence often backfires because it threatens the entire system's stability. Real change requires understanding the system's operating rules and finding ways to introduce new elements without disrupting overall balance.

Each of us has a complex "psychological immune system" inside that is responsible for reducing cognitive dissonance, balancing resource management, maintaining default states, and generating and maintaining self. When we encounter information challenging our beliefs, this system quickly activates, using various strategies to minimize threats.

The Gentle Revolution: How to Coexist with Stubborn Beliefs?

If forceful persuasion often backfires, how should we promote real change?

Savion proposes the concept of "super active learning"——not telling people the right answer but creating experiences that let people discover the limitations of existing beliefs themselves.

The core of these methods is lowering defenses. When a person is not being "taught" but is "teaching others," their emotional defenses naturally lower. When they need to explain a concept to someone else, they must face holes in their own understanding; when they participate in role-playing, they can see problems from another perspective; when they draw concept maps, they can intuitively see contradictions in their belief system.

The subtlety of this approach is that it respects the emotional dimension of belief systems. It doesn't directly attack with "you're wrong" but lets individuals reach conclusions through experience. This process still involves discomfort, but this discomfort is part of self-discovery, not an attack from outside.

Embracing the Imperfect Knower

Understanding the emotional dimension of beliefs ultimately gives us more compassion for ourselves and others.

Those seemingly "irrational" belief adherences often have deep needs for coherence, control, and self-worth behind them. When we mock others for being "stubborn," perhaps we should recall the inner struggle of the last time we admitted a major error ourselves.

True wisdom may not lie in always being right but in the ability to peacefully coexist with our errors; not in having an impeccable belief system but in maintaining the openness and flexibility of the system.

When we can say "I was wrong in the past," we demonstrate not only intellectual honesty but also a kind of emotional courage——daring to face that imperfect self and still cherishing its capacity for growth.

In this sense, the purpose of education should not only be to instill correct knowledge but also to cultivate an ability to coexist with uncertainty, a resilience that doesn't collapse when beliefs are challenged, and the confidence to say "I was wrong" without feeling self-worth is damaged.

This may be the deepest intersection of cognitive science and humanistic spirit——while understanding how we know, we also care for that fragile, complex person who is knowing.

The Social Level: We Belong to Whom, We Believe Whom

The Imprint of Identity: Why We Belong to "Us"

Ella still remembers that when she was young, truth was the ink scent emanating from the thick encyclopedia in her grandfather's study. A fact, in black and white, beyond dispute.

Now, truth is like quicksand, constantly sliding and transforming on her fingertip screen. The family chat group forwards "health knowledge" completely contrary to her cognition; her college friends' circles share political declarations she cannot understand. Every attempt to refute with "facts" brings not rational discussion but a deeper separation——as if she is challenging not just a viewpoint, but them themselves.

She feels an unprecedented loneliness. Not that there's no one around, but that she and those once close to her seem to be living in two completely different worlds.

This is not Ella's predicament alone. We are living in an era of "cognitive tribalization." In this era, beliefs are often no longer a rational inquiry into "what is true" but an extension of identity of "who I am." Our sense of group belonging is shaping the boundaries of truth in our cognition with unprecedented force.

We Confirm "I" Within "Us"

Philosophically, the exploration of "self" has never stopped. From Descartes' "I think, therefore I am" to communitarianism's criticism, the latter believes that "self" detached from social relations is an illusion. We do not first form a complete, independent "I" and then choose to join groups. On the contrary, we gradually confirm "I" within "us."

Family, region, party, class, even the teams we support and the stars we love——these identity labels, like nested Russian dolls, together constitute our coordinates in this world.

Psychologist Henri Tajfel's famous "minimal group paradigm" experiment revealed this instinct with almost brutal simplicity. He randomly divided strangers into two groups, nothing more, without any substantial interaction or common interests. The result: people immediately tended to favor members of their own group and were willing to allocate more resources to them while belittling out-group members.

This means dividing "us" and "them," and thereby producing in-group favoritism and out-group prejudice, is a deeply rooted mechanism in human psychology. It once helped our ancestors unite strength and survive in harsh natural environments. But in today's information explosion, this ancient survival instinct may have become shackles preventing us from recognizing reality.

Echo Chambers and Belief Fortresses: When Identity Trumps Facts

Social media, this tool that should connect the world, under the precise operation of algorithms, has pushed this tribalization to the extreme. It is no longer an open square but countless carefully constructed "echo chambers" and "filter bubbles."

Here, we repeatedly hear echoes of our own views, seeing information that has been screened and reinforces our existing beliefs. Heterogeneous voices are quietly blocked, and the image of "them" becomes increasingly strange and even terrifying in repeatedly simplified and distorted transmission.

In this environment, the focus of discussion has undergone a fundamental shift. We are no longer debating to explore facts but fighting a battle to defend identity recognition. Supporting or opposing a view no longer depends on its inherent logic and evidence but on what "our side" thinks and how "their side" opposes it.

Philosophers have long seen that cognition has never been pure. As Nietzsche said: "There are no facts, only interpretations." Our perspective, our preconceptions, determine what we can see. When our perspective is monopolized by a single group identity, the diversity of interpretation disappears, replaced by a forced consensus.

Motivated Reasoning: When Facts Pale Before Group Boundaries

At this point, a thought-provoking psychological phenomenon appears: motivated reasoning. Our brain is not a computer objectively processing information; it's more like a lawyer who has predetermined conclusions (i.e., conclusions believed by my identity group) early on, then does everything possible to collect supporting evidence and criticize contrary clues.

When iron-clad facts conflict with our group's core beliefs, what is sacrificed is often the facts.

This is not because people are stupid or unreasonable but because the cost of admitting facts might be psychological expulsion from the "our" tribe. This risk of social death is far more terrifying than admitting a cognitive error.

Research shows that when people encounter information conflicting with group beliefs, brain regions related to emotional processing are abnormally active, while regions related to rational analysis are relatively quiet. We are not rationally weighing evidence but emotionally resisting threats.

Therefore, in the face of the enormous gravitational pull of group boundaries, the light of facts and logic often dims. Defending "who we are" has more survival urgency than recognizing "what is true."

The Twilight of Rationality? Finding Human Light in Group Belonging

So, does this mean the twilight of rationality has arrived? Are we doomed to be trapped in fortresses built by our own identities, throwing verbal stones at "others" across high walls?

Looking at the long river of history, the answer doesn't seem entirely pessimistic.

The most brilliant moments in human civilization occurred precisely when individuals could temporarily jump out of their own groups and examine the world from a broader perspective. Socrates drank hemlock defending precisely the pursuit of truth beyond city-state prejudice; Copernicus and Galileo challenged what almost the entire "us" of that time believed about the universe.

Behind this is a deeper psychological dynamic: the desire for "belonging" and the desire for "reality" are equally rooted in human nature. We desire to belong to a family, a community, and likewise, we desire to establish connections with the real world. This desire for reality is the source from which science, art, and philosophy are born.

The key is: can we preserve a place for "my" independent judgment amid the siege of "us"? Can we, while defending identity, not completely close the window for dialogue with the outside world?

Multiple Identities: The Glimmer of Breaking Echo Chambers

Observing those who can resist extreme tribalization to some extent, they often have a quality: possessing multiple, intersecting identity recognitions.

A person can simultaneously be a supporter of a political party, a scientist, an environmentalist, and a parent of a child. When these identities are activated in different situations, they check and balance each other, preventing any single identity from completely dominating their cognitive framework.

When scientific facts about climate change (valued by the scientist identity) conflict with the mainstream view of the affiliated party, concern for the next generation's future as a parent may become a fulcrum for breaking through the echo chamber wall.

This glimmer comes not from cold logical chains but from our common humanity——that primitive ability to perceive others' suffering, be moved by beautiful stories, and remain curious about the unknown.

When we talk about a person with different political views, if we don't just see them as an "enemy" label but imagine they, like us, would be moved by a child's first smile and cry when losing a loved one, then a crack appears in the high wall.

Understanding doesn't equal agreement, but it is the starting point of any meaningful dialogue.

A Small, Fragile Bridge

In the end, Ella didn't send that long message full of data and citations to the family chat group.

She chose to privately message her aunt: "Auntie, I saw the article you forwarded and am worried about your health. Have you been sleeping well lately? Let's go to the park together this weekend."

She understands she cannot instantly demolish a wall built by decades of emotion and recognition with one scientific report. But she can try, beyond the identity of "person with different political views," to reactivate the older, more resilient identity connection between them as "relatives."

This is not abandoning the pursuit of truth but practicing it in a more complex, more humane way——while recognizing "we belong to whom, we believe whom" as a tremendous social force, still believing that above the chasm between "us" and "them," perhaps a small, fragile, but precious bridge can be built.

When facts pale before group boundaries, what we need may not be louder voices but ears that know how to listen better, and a language with warmth that can cross identity barriers.

Epilogue: Wisdom of Coexisting with Bias

Thomas shut down his computer. He stood up and walked to the window, the night tide-like surging. The stars in the night sky flickered coldly, indifferent to human disputes. But for some reason, looking at those distant lights, he felt a strange calm.

He thought of his argument with Ella.

He thought of those data, those arguments, those moments when each side felt they held truth.

He also thought of that sentence Ella said before hanging up: "Maybe we're both right, just seeing different parts of the same elephant."

That sentence, like a small crack, let a ray of light into his solidified thinking.

Not "Either you're right or I'm right."

But "Maybe we're all only seeing part of the truth."

This recognition didn't make him immediately change his views. But it allowed him, for the first time, to truly consider the possibility: what if those who disagree with me aren't stupid or malicious, but just seeing from a different angle?

The Ultimate Wisdom in Dealing with Cognitive Bias

Perhaps the ultimate wisdom in dealing with cognitive bias lies not in eliminating bias——this may be an eternally unachievable goal——but in learning to coexist with them, recognizing that each of us is a "biased rational being." Just as the deepest courage lies not in fearlessness but in continuing forward with fear; the deepest love lies not in having no hurt but in still choosing to trust after being hurt.

The deepest rationality lies in acknowledging rationality's limits.

As philosopher Karl Popper said: "True rationality lies not in clinging to one's beliefs but in the willingness to question them."

The beauty of this statement lies not in providing an answer but in guarding a space——a space where one can say "I'm not sure," a space where one can say "maybe I was wrong," a space where one can say "let's think together."

Each of us is a "biased rational being." This is not a defect; this is the background color of being human. Our biases are the paths we've walked, the people we've loved, the wounds we've suffered, the proof that we existed in this world.

The problem is not that we have biases. The problem is: do we have the courage, at a certain moment, to stop and whisper to ourselves:

"This may just be my bias." "I might be wrong." "Let me think again."

These few words, light as a feather, yet heavy as a mountain.

The Possibility of a Seed

When we understand why humans are so difficult to persuade, when we see clearly those mechanisms that prevent truth from arriving, when we admit we too are biased rational beings,

We might be able to start thinking about another question:

If fortresses under frontal attack cannot be breached, does another possibility exist?

Not bombarding closed gates with cannons, but gently passing over a seed, waiting for it at the right time to sprout on its own, grow on its own, until one day, that solid wall, from within, is quietly arched open by soft life, creating a crack.

Light will come in.

Postscript: A Conclusion Without Conclusion

That weekend, Ella and her aunt went to the park.

They didn't talk about vaccines or politics, just chatted about family matters and watched autumn leaves fall.

But on the way home, the aunt suddenly asked: "That study you mentioned last time, can you send it to me again? I want to read it myself."

Ella smiled. She knew this was not the victory of "persuasion" but the beginning of "connection."

In this increasingly divided world, perhaps this is the best thing we can do: not changing each other but maintaining connection; not proving who's right or wrong but remembering we are all equally fragile, equally longing to be understood people.

Persuasion is difficult, but understanding may still be possible.

And sometimes, understanding itself is already the deepest change.

The night is deep.

The stars are still twinkling.

Truth is still there, waiting for those willing to let go of prejudice and open their hearts.

No rush, take it slow.

After all, we're all on the road.

Even if strangers, there's still the possibility of convergence.


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Research on Educational Interventions

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